Local Focus

The right concepts... the right implementation

In this age of fierce price competition, consumer goods manufacturers must make the right portfolio choices. The sheer number and weight of these choices can seem daunting. What brands will generate a sustainable price premium? Where is the risk of price erosion highest? What sales and marketing strategies will be most successful towards both consumers and retailers? How can we differentiate from competitors? How can operational excellence support our positioning towards retailers, underline the category specialist role of the manufacturer and compensate for margin losses?

We can help. For instance, we support our retail clients with category management and operational excellence programs that deal realistically with the fact that that private labels have taken over what were previously unemotional commoditized categories, and that retailers are often disappointed with the innovative power of manufacturers.

Manufacturers have also realized the importance of connecting directly with consumers while managing complexity. We help them focus on innovative products, pace their innovation process in conjunction with selected innovation partners and shorten their time-to-market, while dealing with complexity – not just by reducing it but by sometimes allowing it where the market rewards are significant.

To do this, we mobilize multi-functional teams with the know-how and drive to develop the right concepts quickly and, perhaps more importantly, help them execute these plans and make them a reality.